ABOUT US

Ever since a kid I was fussy with what I wore. Refusing to leave the house wearing the Timberlands my mum had put me in, simply because it didn’t go with my jacket. Posing in pre school pictures pointing at my sneakers to show everyone I had new shoes that really go with my pants. Leading to me getting my first job cutting fabric and spending all my pay cheque on denim jeans, just to hate how they feel on or think the rips are in the wrong place or not enough rips. So I started to buy basic denim jeans just so I can rip them how I like and adjust the cuffs, which led to friends seeing them and wanting me to cut theirs to a similar fit. All this happened way before I even thought about starting a brand. 

One of the first CHARLEY-JAMES pieces came from me struggling to find the correct t-shirt length. In an era when the long line t-shirts with the side zippers were in. Constantly trying, buying and returning clothes. I finally decided to take a risk by buying 20 x longline t-shirts and raw cutting the hems to the length I wanted. The quality was spot on. The fit was spot on. The comfort was spot on. Put them online, started a IG. Slowly but surely I sold them all. Made enough money to then order and offer another product.

Fast forward to today, having released a handful of capsules and now a solid open collection (BASICS). The brand is still built on the same foundations as it always was… Clothes that fit and feel good, in return making the buyers wearing them get that experience. A brand thats funded completely by me, that means every item has to be good enough to sell otherwise the next product may never come. A brand thats built for the buyers. A brand that cares about how you feel. A brand that gets it.